About

It is a great joy and privilege to enable my clients to be the best communicators they can be. I coach with care, rigour and respect, always with client goals at the heart of our work. I’m a trained actor, a voice-over artist and have an MA in voice studies. My career goal was to work with people for whom communication was imperative. So with almost 20 years of coaching and training experience, I’m thrilled to be doing what I love.

In the past 20 years I have coached 200+ C-suite executives, coached around the globe in an abundance of industries: Finance, Retail, Pharma, Fintech, Insurance, Politics. Companies I’ve worked with include: FCA, Siemens Healthineers, AstraZeneca, Defra, Gaslog, Amazon, Volac and Tibet House Trust.

Having been paralysed with fear in front of audiences as a young actor, I understand the complexities around performance and pressure. There are often common pain points in spoken communication, fear of looking foolish, inability to express messages coherently or just managing stress and nerves. Having a concrete set of tools that enable the speaker to craft sentences, sound engaging and think on their feet gives clients a practical toolkit to draw on in any situation, whether its public speaking, speaking up in meetings or even socially. I very much look forward to working with you.

Years of experience:

20+

Availability

Tuesday

Remote

Wednesday

Farringdon Office

Thursday

Remote

Friday

Remote / Mayfair Office

Saturday

Remote / Mayfair Office

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Panayota - Sam's Client

Coach Icon

Panayota - Sam's Client

Very happy with the course content, the course material and especially my tutor – thank you Sam for your patience, kindness and motivation.

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David - Sam's Client

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David - Sam's Client

My coach Sam has been extraordinary and absolutely transformative! Towards the middle of the course I could hardly recognise my own voice anymore.

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AC - Sam's Client

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AC - Sam's Client

I did a 10-week effective communication course with Sam and had an excellent experience. Sam has raised the bar in what I expect out of a coach.

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Virginia - Sam's Client

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Virginia - Sam's Client

Working with Sam has been an absolute pleasure! She is patient, very clear in the explanations and very sharp at getting to the bottom the issues.

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Kinga - Sam's Client

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Kinga - Sam's Client

I really enjoy the meetings with my teacher Sam. She is very energetic, positive, professional and helped me a lot with my struggle with English. Thank you SAM!

Ready to Get Started?

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Book a Taster With Sam

A taster session gives you the chance to trial the Serlin Method® with Sam and make sure it's the perfect fit for your communication goals.

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Book a Course With Sam

If you know the course you want and you're ready to book it with Sam, let's get started! Choose from 5, 10, or 15 sessions.

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