How to Make a Good First Impression at Work

Background waves
First impressions count. As the saying goes “You don’t get a second chance at a first impression”. And it’s true. Humans are hardwired to make snap judgements – it’s an evolutionary instinct.

 

In fact, these materialise within seven seconds of meeting someone! Early man lived in a much more physically threatening world where it was vital to be able to quickly work out whether a stranger was a friend or foe. And while first impressions these days are likely to be made in less ‘life or death’ situations, there are times when it’s important for people to think the best of us.

 

Ensuring that people see the best of you from the beginning will not only make those relationships and interactions easier, but will also improve and expand your network. So if you’re wondering how to make a good first impression, and why it’s important to make a good first impression, keep reading.

 

Below we’ve shared five simple rules that will enable you to make a positive, lasting impression on someone and how this will improve your effective communication and relationships in the long term.

 

 

1. Smile

A smile goes a long way. Its important to remember that you are communicating with facial expressions as well as words and smiling demonstrates that you are friendly, approachable and open to engaging with others. It shows you are interested in the other person and what they are saying, allowing your own winning personality to shine through.

 

Smiling is also a great way of positively putting yourself at ease and calming your own nerves when meeting people for the first time.

 

There is no simpler way of getting any relationship off to the best of starts than smiling. Making yourself and those around you feel better. Besides, who doesn’t want to be met with a genuine smile?

 

For more on the science of smiling, read our blog: You’re Never Fully Dressed Without A Smile.

 

 

2. Be Positive

Your attitude shows through in everything you do and is reflective of your emotions, desires and personality. It is something that others will easily pick up on and will greatly affect the way they perceive you.

 

A negative mindset will cause a negative first impression, no matter how talented or useful to the person you actually are. Project a positive outlook that reflects who you are and what you can contribute. People are attracted to confidence and want to know that they are in safe hands. From the very beginning you will be associated with positivity.

 

Before you enter the room, connect with your inner drive, your goals. The thing that’s making you want to do what you’re about to do. Picture yourself enjoying a positive outcome, take charge of what comes next.

 

 

3. Listen

An often forgotten and very important skill is listening. We all know that person who talks at length without allowing the other person to speak. Or when the other person finally does get a chance will disengage from the conversation, merely waiting for their turn to interject once again.

 

Giving someone your attention and being interested in what they have to say, shows them that they are worthy of your time and boosts their confidence around you. Every interaction is a chance to learn something new, about the person you are meeting and their field of expertise. However, being overly reticent and allowing the conversation to stagnate will also create a negative impression. It is important to balance out sharing your experiences and hearing others.

 

Active listening in conversations is an effective way of cultivating trust in conversations. Eye contact, reactive facial expressions and simple positive gestures, such as nodding, will show people you are engaged and interested in what they are saying.

 

Your new acquaintance deserves nothing less than 100% of your undivided attention.

 

 

4. Be Courteous

A large part of making a good first impression is about giving the impression you’re open and want to share yourself with others, that you are happy to welcome them into your world and into your story. People take an instant dislike to rudeness and it goes without saying that polite behaviour will go towards making that great first impression. Having good manners and being respectful of the person and what they are representing is vital to fostering good relationships.

 

Manners don’t cost a penny. But can cost you a lot if you fail to demonstrate them.

 

 

5. Relax

In our fast paced and busy lives, moments of calm are always welcome. If you are relaxed and comfortable those around you will feel the same, making it easier to build a strong relationship. To do this successfully you’ll need to create a space that others want to come into. If you are nervous or unsettled, if you have a negative or self defeating refrain running through your head, then the space and energy you will be creating is unlikely to be that warm and welcoming.

 

Let your body language become open, allow your speech to slow a little and listen to the response when you ask a question. Your voice should be as warm and welcoming as the smile and handshake you gave them when you first met. Read our blog to find out Why Honest And Open Communication Is Key To Getting Respect At Work. Ultimately you are trying to put people at ease around you and give them confidence in your abilities as well as yourself.

 

With practice and time these behaviours will become habit and without thinking about it you will instantly create that fantastic first impression which enables effective communication and great relationships to flourish. After all, the first thing we leave anyone with is a memory. So better to make it a good one. So whether you’re off to an interview, you’re the keynote speaker at an event or you’ve got a first date lined up, remember good communication is vital when it comes to making a powerful first impression.

 

 

Want to find out how our bespoke courses can help you in your personal and professional life? Book A Free Discovery Call Today.

Photo of 2 people waving on an online call

Want to communicate with clarity and conviction?

Download our free eBook: ‘How to Speak More Clearly at Work’.

Download eBook
Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.