Case Study
Amazon: Preparing For High-Stakes Presentations
The Amazon team, made up of Senior Learning Experience Partners, was preparing for high-stakes presentations to executive leaders outlining roadmaps and strategy for the year ahead.
Despite their experience, they struggled with confidence, clarity, and audience connection.
21
Boost in team confidence from before the programme
4.8
Coach rating
100
Participants wanting further training
60
Net Promoter Score
The Challenge
Many participants were confident in more intimate contexts, but felt their presence faded in more visible or high-pressure situations.
They spoke about rushing their delivery, losing clarity under pressure, or struggling to hold the attention of senior stakeholders during major presentations. Several described difficulty projecting confidence without overcompensating or falling back to bad speaking habits.
The teams average confidence before the workshop was 6.8 out of 10. The goal was clear: to build a calm, credible presence that inspired trust and allowed them to feel in control, even under scrutiny.
The Solution
Coach Natasha created a safe, encouraging space for the team to practice without hesitancy or fear of judgement. The workshop, on Powerful Storytelling, used the Serlin Method®, focusing on structure, storytelling, and delivery.
The main tools used were The Three Nuggets, The Dinner Party Planner, and Chunking. These helped the team identify the three key points to their presentations, with a thorough structure clarify, and a well-paced delivery style to emphasise these points when speaking.
This shifted Amazon’s presentations from a functional overview of information to a comprehensive narrative that would engage their executive leaders.
Areas of Focus
Thinking In Units
Dinner Party Planner
Three Nuggets
Pausing
Thinking In Units
Dinner Party Planner
Three Nuggets
Pausing
The Result
100% of participants felt more confident with their presentations to the executives after the workshop, with their confidence scores rising by 21% from their pre-workshop average.
The session delivered practical tools that landed. One participant described it as “engaging, helpful, and thought-provoking.” Another left reported feeling ready to apply the workshop techniques and deliver their presentation immediately.
Natasha was rated 4.8 out of 5 for her delivery, and every participant said they would attend further training if offered.
“I started the day apprehensive about delivering my elevator pitch… By the end of the day I could see a clear improvement of every participant where all used the tools we were taught.”
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Shree Thakker
Head of Sales
