Becky Hayman

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

• 3–4 days per week (flexible)
• Remote-first
• One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

• Daily bookkeeping in Xero across B2B and B2C
• Payroll preparation and reconciliation
• Credit control and client invoicing
• Bank reconciliation and payment tracking
• Managing accounts payable and receivable
• Maintaining clean, accurate financial records with minimal oversight
• Liaising with external accountants (year-end, VAT, tax)
• Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

• Monthly management reporting (P&L, summaries, insights)
• VAT returns and tax coordination
• Monthly cashflow forecast
• Clear visibility on cash position, risks, and liabilities
• The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

• Provide financial clarity to support decision-making
• Translate numbers into clear, actionable insight
• Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

• Analyse B2C performance (pricing, discounting, utilisation)
• Model coach capacity, hiring decisions, and revenue potential
• Support development of B2B commercial models (e.g. retainers, larger contracts)
• Build simple financial models to guide strategic decisions

5. Cost & Efficiency

• Review cost base and identify inefficiencies or savings
• Recommend leaner ways of operating
• Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

• Support design of:
  • Coach incentive structures
  • Bonus and profit-share models
• Model key metrics such as:
  • Customer lifetime value (LTV)
  • Cost of sales
  • Utilisation and capacity

Who You Are

• A qualified accountant ( ACA/ACCA/CIMA)
• 3+ years in a bookkeeping / finance role
• Strong Xero proficiency (non-negotiable)
• Experience with payroll, VAT, and reconciliations
• Comfortable owning the day-to-day finance function independently
• Commercially minded — you go beyond reporting
• Strong organisational and admin skills
• Clear, warm communicator
• Proactive problem-solver who anticipates needs
• Experience supporting founders or small teams is a plus

Why Join Us

• Flexible, part-time role with real autonomy
• A values-led, human business doing meaningful work
• A rare blend of execution and strategic input
• Opportunity to shape financial clarity and growth

How to Apply

• Send your CV to careers@londonspeechworkshop.com with a short email on why this role appeals and your suitability for the role

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

• Own the full funnel: awareness → lead → nurture → conversion
• Build and optimise landing pages, journeys, and conversion flows
• Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

• Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
• Manage agencies and freelancers — setting direction and pushing for better ROI
• Allocate budget based on data, not instinct

Campaigns, Content & Execution

• Plan and deliver campaigns across email, organic, paid, and partnerships
• Shape high-converting landing pages, lead magnets, and email sequences
• Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

• Be obsessed with metrics: conversion, CAC, LTV, engagement
• Own HubSpot (or similar): automation, segmentation, reporting
• Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

• 6–10+ years in growth and performance marketing
• Have owned PPC and know what “good” looks like
• Have built funnels and campaigns yourself — not just directed them
• Confident with HubSpot, Figma/Canva, and analytics platforms
• Strong copy instincts and an eye for conversion
• Commercially sharp, driven by results not vanity metrics
• Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

• £50,000–£75,000 DOE + performance bonus
• Hybrid (2 days/week in our London office)
• Learning budget + access to our training
• A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

• Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com. 
• In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.