Case Study

Amazon's Executive Presentations

The Amazon team, made up of Senior Learning Experience Partners, was preparing for high-stakes presentations to executive leaders outlining roadmaps and strategy for the year ahead.

Despite their experience, they struggled with confidence, clarity, and audience connection.

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21

Boost in team confidence from before the programme

4.8

Coach rating

100

Participants wanting further training

60

Net Promoter Score

The Challenge

Many participants were confident in more intimate contexts, but felt their presence faded in more visible or high-pressure situations.

They spoke about rushing their delivery, losing clarity under pressure, or struggling to hold the attention of senior stakeholders during major presentations. Several described difficulty projecting confidence without overcompensating or falling back to bad speaking habits.

The teams average confidence before the workshop was 6.8 out of 10. The goal was clear: to build a calm, credible presence that inspired trust and allowed them to feel in control, even under scrutiny.

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The Solution

Coach Natasha created a safe, encouraging space for the team to practice without hesitancy or fear of judgement. The workshop, on Powerful Storytelling, used the Serlin Method®, focusing on structure, storytelling, and delivery.

The main tools used were The Three Nuggets, The Dinner Party Planner, and Chunking. These helped the team identify the three key points to their presentations, with a thorough structure clarify, and a well-paced delivery style to emphasise these points when speaking.

This shifted Amazon’s presentations from a functional overview of information to a comprehensive narrative that would engage their executive leaders.

Free consultation
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The Tools

These are the Serlin Method™ tools we covered during a series of workshops and one to one coaching sessions with the Amazon Senior team:

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Thinking In Units

Thinking in Units, or chunking, enables the presenter to think quickly and off the cuff if ever caught off guard.

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Dinner Party Planner

This is LSW's comprehensive structure for presentations.

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Three Nuggets

This is all about clarifying the three key points to your presentation that you want your audience to remember.

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Pausing

Learning to slow down and not rush through you points is key to making them land. Pausing at the right points adds emphasis and ensure your message lands.

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Thinking In Units

Thinking in Units, or chunking, enables the presenter to think quickly and off the cuff if ever caught off guard.

image

Dinner Party Planner

This is LSW's comprehensive structure for presentations.

image

Three Nuggets

This is all about clarifying the three key points to your presentation that you want your audience to remember.

image

Pausing

Learning to slow down and not rush through you points is key to making them land. Pausing at the right points adds emphasis and ensure your message lands.

The Result

100% of participants felt more confident with their presentations to the executives after the workshop, with their confidence scores rising by 21% from their pre-workshop average.

The session delivered practical tools that landed. One participant described it as “engaging, helpful, and thought-provoking.” Another left reported feeling ready to apply the workshop techniques and deliver their presentation immediately.

Natasha was rated 4.8 out of 5 for her delivery, and every participant said they would attend further training if offered.

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“I started the day apprehensive about delivering my elevator pitch… By the end of the day I could see a clear improvement of every participant where all used the tools we were taught.”

Carolann

Workshop participant

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Book your Consultation Call directly with our sales team who will listen to your needs, understand your values and company culture, and recommend the best fit from our selection of pillars.

Each programme is bespoke for your team.

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Shree Thakker

Head of Sales

Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.