Marketing Director, London Speech Workshop
London (Hybrid) | £50–75k + bonus
About Us
London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.
We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.
We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.
The Role
This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.
One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.
What You’ll Own
Growth & Funnel Performance
- Own the full funnel: awareness → lead → nurture → conversion
- Build and optimise landing pages, journeys, and conversion flows
- Run continuous testing (CRO, A/B, messaging) to improve performance
Paid & Performance Marketing
- Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
- Manage agencies and freelancers — setting direction and pushing for better ROI
- Allocate budget based on data, not instinct
Campaigns, Content & Execution
- Plan and deliver campaigns across email, organic, paid, and partnerships
- Shape high-converting landing pages, lead magnets, and email sequences
- Ensure all content is on-brand: intelligent, warm, human, and impactful
Data, Team & Systems
- Be obsessed with metrics: conversion, CAC, LTV, engagement
- Own HubSpot (or similar): automation, segmentation, reporting
- Manage and develop a Marketing Manager; brief and oversee designers and developers
Who You Are
- 6–10+ years in growth and performance marketing
- Have owned PPC and know what “good” looks like
- Have built funnels and campaigns yourself — not just directed them
- Confident with HubSpot, Figma/Canva, and analytics platforms
- Strong copy instincts and an eye for conversion
- Commercially sharp, driven by results not vanity metrics
- Genuinely curious about people, behaviour, and what makes communication work
Salary & Benefits
- £50,000–£75,000 DOE + performance bonus
- Hybrid (2 days/week in our London office)
- Learning budget + access to our training
- A fast-moving, ideas-friendly team that lives what it teaches
How to Apply
- Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com.
- In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.
