James Aitken
Senior Coach
There is no better feeling than witnessing a client’s ‘light-bulb’ moment, that instant where a mystery becomes a learnable skill. My career has always revolved around the power of the human voice. As a performer, lecturer for actors, or teacher of English as an additional language, I’ve spent years deconstructing how we communicate.
I know that professional success often hinges on more than just “what” you say; it’s about the presence you bring to the room. Whether I’m coaching a Senior Associate at a global investment firm towards a promotion or helping a CEO lead shareholder presentations, I use my background in linguistics, voice studies, and actor training to solve very real pain points.
By applying the Serlin Method alongside performance techniques, I help my clients dismantle stage fright and build a commanding executive presence. I believe that effective communication starts with authenticity. My goal is to give you the tangible tools needed to unlock your potential, ensuring you feel as confident in a high-stakes boardroom as you do in a one-to-one conversation.
Years of experience:
7
Worked with:
Availability
Tuesday
City Office
Wednesday
Remote/Mayfair Office
Thursday
Remote
Sunday
Remote
Executive Presence & Leadership Impact
Developing the gravitas needed for senior promotions and high-level management.
Overcoming Stage Fright
Using performance-based breathwork and psychological tools to manage anxiety in public speaking.
Accent & Dialect Coaching
Helping non-native speakers and actors find clarity and confidence in their spoken English.
Persuasive Presentations
Refining delivery and tone to engage stakeholders and win pitches.
Interview Preparation
Helping clients articulate their value clearly to secure roles in competitive industries.
What is your favourite memory as a coach?
Seeing a client who was initially too terrified to speak in team meetings deliver a flawless, confident keynote speech just three months later.
What was your own biggest communication hurdle?
I was incredibly shy as a teenager. I found the idea of being “seen” or heard daunting, but discovering performing and the mechanics of voice work allowed me to step out of my shell and find my own power.
Who is a speaker or storyteller you deeply admire?
Nelson Mandela, for his incredible ability to maintain a calm, resonant authority and use language to bridge divides.
Describe your perfect Sunday…
A hike in the mountains of North Wales!
Client Testimonials
Hanan - James' Client
Hanan - James' Client
He recognised and helped correct the way I used my voice through a range of techniques as well as teaching me methods of breath work to help alleviate my strains. I’m not sure I would have been able to continue working without his support.
Samantha - James' Client
Samantha - James' Client
James has engaged with practice and research in the field of voice studies and training. This makes him a very complete professional, who is always integrating knowledge and practice, and making it accessible for you.
Ready to Get Started?
A taster session gives you the chance to trial the Serlin Method® with James and make sure it's the perfect fit for your communication goals.
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If you know the course you want and you're ready to book it with James, let's get started! Choose from 5, 10, or 15 sessions.
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