Katie Fry
Senior Coach
With a background in sales, performance, and presenting, I specialise in helping clients communicate with clarity, influence, and genuine impact. My focus is not just on what you say, but how you say it; so you can engage any audience with confidence that feels authentic and natural.
Alongside my work in communication, I am a life coach specialising in confidence and empowerment. I am passionate about supporting clients to strengthen their self-belief, unlock their potential, and step into opportunities they may once have held back from.
Having spent decades speaking in high-pressure environments; from stages and football pitches to TV studios and live events- I deeply understand the challenges that come with being seen and heard. That lived experience shapes my coaching, allowing me to meet clients with both empathy and practical tools.
Using the Serlin methodology, I help clients break through limiting patterns, build powerful new habits, and become the most confident, compelling version of themselves; both professionally and personally.
Years of experience:
15
Availability
Monday
Remote from 4pm - 6:15pm
Wednesday
Remote from 9:45am - 12pm
Thursday
Farringdon Office from 1pm - 8:30pm
Saturday
Remote from 9am - 12:30pm
Helping clients to overcome imposter syndrome
Supporting clients to recognise, challenge and reframe self-doubt, turning limiting beliefs into a stronger, more grounded sense of capability and self-trust.
Boosting confidence and self belief
Helping clients build lasting confidence through practical tools and mindset shifts, so they can show up with clarity, conviction and a stronger sense of self.
Supporting with nerves and anxiety
Equipping clients with techniques to manage nerves and anxiety in the moment, enabling them to feel calmer, more in control and able to think clearly under pressure.
Reframing the dread of Public Speaking to enjoying Public Speaking
Guiding clients to shift their relationship with public speaking, transforming fear into a sense of ease, enjoyment and genuine connection with their audience.
Creating and delivering the perfect pitch
Working with clients to craft clear, compelling pitches and deliver them with impact, ensuring their message lands with confidence, structure and purpose.
Building authentic and genuine rapport with others
Helping clients develop meaningful connections through presence, active listening and authentic communication, creating trust and stronger professional relationships.
What is your favourite memory as a coach?
Watching clients transform as they go through this process. Makes me emotional every time!
What was your own biggest communication hurdle?
Finding my own authentic confidence and realising what I bring to the table. Once I unlocked it, with the help of LSW – I have never looked back!
Who is a speaker or storyteller you deeply admire?
Emma Thompson
Describe your perfect Sunday…
My perfect Sunday. I call them Sunday reset days. This involves exploring somewhere new… where there must be at least one ‘posh coffee’ (which just means I haven’t made it myself, a beautiful lunch and a good walk. Come rain or shine, I will be out with my friends or family exploring. As you might have spotted from my photos, I also do a lot of acting, dancing and choreography for musicals. They are my passions alongside coaching. I also volunteer with a homeless charity and the RSPCA when I can. Busy girl but a very happy one!
Ready to Get Started?
A taster session gives you the chance to trial the Serlin Method® with Katie and make sure it's the perfect fit for your communication goals.
Book a Taster
If you know the course you want and you're ready to book it with Katie, let's get started! Choose from 5, 10, or 15 sessions.
Book a Course