5 Top Tips For Making A Good First Impression

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First impressions make a lasting impression, or so the saying goes. Which means it’s extra important to get that first moment of meeting just right to win people over. Here we share our top tips on how to effectively build rapport in those early moments of meeting someone new, so that you can consistently get those new relationships off to the best start.

 

 

1. Make your conversation partner feel important

Making someone feel important fosters mutual respect. Recognise your conversation partner’s unique qualities, notice the little things about them and make sure they feel you are interested in them. Bring a genuine curiosity as to what they are saying and who they are and your listener will feel valued and respected. That’s a pretty positive start. Bill Clinton was a pro at this. Making people feel important was a key reason for his success.

 

 

2. Listen up

There’s a reason why we have two ears and only one mouth… When we give another person our attention, it tells them they are worth our time and energy. Listening is an important skill, and striking the right balance between sharing our own experiences and fully attentive listening is crucial. In fact, it can make the difference between the speaker shutting down or you forming a connection with them that can flourish and grow in all sorts of directions.

 

 

3. Get active

When we use positive non-verbal communication, we actively listen, and can instil a level of trust and confidence in our conversation partner, encouraging them to open up and become more receptive to what you have to say.

 

Good eye contact demonstrates that your attention and your interest is directed at them. Let your eyebrows move, and your eyes widen if you hear something particularly interesting or surprising. A simple nod with a slight smile or lift of the eyes, or the use of little affirmative sounds, for example, ‘uh huh’, ‘yeah’ and ‘really?’, can also be powerful tools for rapport building. Whilst you’re at it, face the individual where possible with your full body, showing that you’re offering your full attention. These tips are especially useful in interviews, when it’s important to make the best first impression possible.

 

 

4. Find out more

Questions are also essential in terms of building rapport, as a genuine question requires an answer from the other person, instantly forming a relationship, and again denotes interest. Try using a combination of open, focused and paraphrased questions to keep the conversation rolling. Open questions leave the individual space to talk. Focused questions help to get to the nitty gritty of it, usually requiring a single word answer or a simple phrase. Paraphrasing questions help to make sure you understood correctly, and show you are listening actively.

 

 

5. Charm the birds from the trees

Use your voice, body language and smile to add that ‘je ne sais quoi’ element, ‘charm’.

 

Fill your voice with warmth and let your eyes and voice light up with a genuine smile. Speak a little slower and really talk to them. If you ask a question, even like ‘how are you?’ listen for the response. They will feel your attention and flourish. Let your body language be open and relaxed, and gently mirror theirs. No crossed arms here.

 

 

As you can see, there is an awful lot that goes into making that good first impression, but with time and practice, these behaviours will become second nature, and your contact book will be fit to burst.

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Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.