Case Study
After three failed bids, the Korean Winter Olympic team was under pressure to succeed. The Korean Prime Minister appointed Chairman Cho – billionaire owner of Korean Airlines – to lead the fourth and final pitch for the 2018 Games.
Technically precise yet emotionally flat, the team’s message risked falling short with the International Olympic Committee. Winning hearts, not just minds, required something more: the ability to connect on a human level.
For Chairman Cho, this meant stepping out from behind a carefully scripted delivery and into a space of authenticity to speak with presence, conviction, and passion. It was a bold and deeply personal shift, especially within the boundaries of his cultural and leadership context, and it marked the beginning of a transformation in how the team communicated its vision.
Bridging cultures between Korea and London, we delivered bespoke coaching grounded in the Serlin Method®. Our work with Chairman Cho focused on three key areas: Accent Softening, Powerful Storytelling, and Authentic Presence. Through this personalised approach, we supported him in connecting to the deeper purpose behind his message – enabling him to communicate with clarity, confidence, and a presence that felt genuinely his own.
Chairman Cho stepped into his voice with clarity and conviction, embodying a presence that was not only confident but deeply authentic. His message landed with impact – building trust, inspiring belief, and making South Korea the undeniable choice for the Olympic Committee. The team didn’t just win the bid, they won it with integrity, connection, and a voice that truly resonated.
Emma was most effective in helping us to ‘connect’ with our speech. This allowed us to deliver a more expressive and persuasive presentation to the International Olympic Committee, and ultimately, to win the right to host the 2018 Olympic and Paralympic Winter Games.
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Job Description – May 2026
London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.
Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.
We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.
We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.
This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.
We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.
You will likely have:
Desirable (but not essential):
We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.
If you require any adjustments during the process, please let us know.
Please send:
To: careers@londonspeechworkshop.com
Your video should include:
We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.
London (Hybrid) | Part-time (2.5 to 3 days/week) | £45k to 60K FTE depending on experience
London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.
We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.
We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.
This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.
You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.
London (Hybrid) | £50–75k + bonus
London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.
We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.
We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.
This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.
One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.
Growth & Funnel Performance
Paid & Performance Marketing
Campaigns, Content & Execution
Data, Team & Systems