Empowering Female Leadership: Insights From LSW’s Journey and Beyond

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As we bask in the afterglow of International Women’s Day (IWD) 2024, our hearts and minds are full at London Speech Workshop (LSW), reflecting on the indelible imprint of female leadership.

 

Born from the vision of a woman who continues to steer our ship as CEO, and with our Managing Director also at the helm, LSW is a beacon of the transformative impact women have when they lead. This blog is an exploration into female leadership at LSW and beyond, our collective journey, and the ripple effect this has on the broader scope of diversity and inclusion in the business world.

 

 

We Asked our CEO and MD, What Does it Mean to Lead a Company as a Woman?

“I am a woman and I run a company. I don’t define myself as a female leader. Simply a leader. The more interesting question to me is what it means to lead a company. For me that is to build an environment where people feel happy, where well-being is prioritised, where people feel safe to bring their whole selves to work AND we are also high performing. This is my focus as a leader. Now as a female leader – I have only to say this. The fact that my gender is barely relevant to my thoughts of leadership is not a given. 120 years ago – it would have been impossible not to be obsessed by it. But thankfully, back in 1903 courageous women put their heads above the parapet and said – this is not fair. This will not do. We may be different by gender, but we have just as much to offer and should not, will not be ignored any more. They showed spine-tingling courage then, so people like me now, can sit here and have that initially nonchalant first reaction of – well it just is. I’m a woman. and I lead. So what. So with awe, humility and appreciation – I shrug. AND I am grateful.” – Emma Serlin, CEO and Founder of LSW

“Leadership, to me, is about being in a position to give opportunities to others, to recognise that talent is diverse and not always obvious. The chance to create a place and a way for people, whatever their gender, ethnicity or background, to fulfil their potential is a huge privilege and one that I do not take for granted. As for being a woman in leadership, I would say that I am grateful to all the women of previous generations who went before me, who made the path easy, compared to theirs, and made it possible for me to do something for people who come after me. They were giants and we wouldn’t be here without them.” – Caroline Evans, Managing Director of LSW

 

 

The Impact of Female Leadership at LSW:

LSW’s story is a testament to the effectiveness of female leadership. Under our CEO and Managing Director, we’ve seen significant milestones:

  • Growth and Innovation: Since inception, LSW has expanded its offerings, consistently innovating in the field of communication training, empowering thousands worldwide to find their voice and encouraging them to use it with kindness and authenticity.
  • Diversity and Inclusion: With a commitment to diversity, LSW boasts a team from various backgrounds, contributing to a rich tapestry of ideas, perspectives, and practices.
  • Community Impact: LSW’s initiatives, particularly those focused on empowering women in business and our community, have made a tangible difference in promoting gender equality and leadership.

 

The Global Picture:

Beyond LSW, the influence of female leadership is undeniable, yet underrepresented. These statistics highlight the benefits:

  • Companies with women in top management roles experience 21% higher profitability compared to those without.
  • 78% of companies report that diversity and inclusion initiatives improve their competitive advantage.
  • Despite these benefits, only 5% of Fortune 500 companies are led by women, underscoring the need for continued progress.

 

In Conversation with Emma Serlin and Caroline Evans:

We were lucky enough to have our CEO and MD sit down for a candid conversation on International Women’s Day discussing everything from inclusion, diversity, gender roles to being a woman in leadership. You can dive into their insights with our ‘Women in Leadership’ playlist on YouTube. Each video is a testament to the strength, intelligence, and perseverance of women who have shattered glass ceilings and paved the way for future generations. Key takeaways from the interview include:

  • The Importance of Role Models: Seeing women in leadership roles inspires others, creating a cycle of empowerment.
  • Challenges and Opportunities: While challenges persist in achieving gender equality, each step forward opens doors for the next generation of women leaders.
  • The Role of Communication: Effective communication is pivotal in advocating for diversity and inclusion, highlighting the need for initiatives that support women in developing these skills.

 

Join us in celebrating their achievements and learning from their experiences. You can watch it all now! ‘Women in Leadership’ Series on LSW’s YouTube channel.

 

 

As we reflect on the progress and the path ahead, let’s use International Women’s Day 2024 as a catalyst for action. We invite our readers to join us in:

  • Supporting Women in Leadership: Mentor, sponsor, and advocate for women in your professional networks.
  • Promoting Diversity and Inclusion: Implement and support policies that foster an inclusive workplace.
  • Continuing the Conversation: Engage in discussions about gender equality, diversity, and inclusion, contributing to a broader societal shift towards equity.

The quest for gender equality in leadership continues, yet every success story of a woman brings us closer to a balanced and equitable business realm. At LSW, we take immense pride in our female-founded and led legacy, steadfast in our commitment to celebrate and amplify diverse voices. Together, let’s honour these achievements, face challenges with courage, and redouble our efforts to empower female leadership in every corner of life. Your voice matters, and we’re here to help you ensure it’s heard.

 

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Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.