5 Ways to Ace an Online Interview

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Remember a time when you hadn’t even heard of Zoom? These days, it’s practically impossible to get through a single day’s work without some form of video conferencing. There is no doubt that the pandemic has wildly transformed our working lives and Zoom, Google Meet, Teams, Skype and other common video interview software have become a lifeline for many businesses, allowing us to simply soldier on.

 

 

When the lockdown eased and we began to adopt a more hybrid way of working, we realised that Zoom was more than a necessary evil. It is actually incredibly useful as it encourages businesses to embrace a working from home model for their employees and, consequently, supports people to make balanced choices with their working lives. It is in our best interests to become pros at navigating the idiosyncrasies of working and communicating online.

 

There is no place more significant, and perhaps with higher stakes at play, than the job interview. In today’s world, this can involve going through an entire interview process, and getting started in a new role, without having ever met anyone in person.

 

Being successful in virtual job interviews is something we’re all relatively new to.  So, how do we do it? How does one put their best foot forward in a virtual interview – where people can’t even see your feet? How can you communicate your personality and professionalism in a way that will translate across to your interviewer through the screen? Keep reading for five interview tips which you can start putting into practice straight away.

 

 

Tip 1: Why pyjama bottoms won’t cut it

You might think the good news is that you don’t need to worry about your bottom half! Not quite.

 

These days, you wouldn’t know if every person you speak to on Zoom is starkers below the waistline. You can’t tell if someone is wearing joggers, shorts or a tutu for that matter! So, does it matter what your legs are wearing?

 

Well, for a meeting, it’s all about how your clothes make you feel. You want to make sure what you wear helps you to feel confident, dynamic and energised. Dress for the mood you need to be in to nail the interview. Bear in mind that your pyjama bottoms might be super comfy but could prevent you from getting into a professional frame of mind, which might affect your posture and body language. By all means, be comfortable during your video interview but you don’t want to feel odd – as that will impact your performance. Besides, you don’t want to caught out if you have to stand up to turn the light on or close the window halfway through! Prepare for all eventualities!

 

As for the top half: make an effort! The way you present yourself in this interview will indicate how you would represent the company in a meeting should they hire you.

 

Choose clothing that accurately reflects the style and industry of the company. Don’t be afraid to wear colour – but make sure you don’t blend in or clash with the wall behind you. If you are applying to work within a regular office environment, keep it clean and simple. You don’t want to fill the screen with too many distractions. And leave the stripes on the shelf – they don’t show up well on camera.

 

 

Tip 2: We do not interview from the top of a hill

If you are using a laptop, make sure it is at eye level rather than looking down at it. Use a stack of books or some leftover shoeboxes if you have to. You don’t want to give the impression that you are doing your virtual interview from the top of a hill!

 

Make sure that your interviewer’s picture on your screen is directly beneath your camera. This will prevent your eyes flicking from side to side throughout the interview as if you’re watching a tennis match.

 

It can be tricky to look professional from your home environment. Try to build an appropriate setup. Make sure no phones are around – there is nothing that destroys the mood of an interview quite like a ringing landline. Most importantly, avoid the cardinal sins of a virtual background – that means, no towels, bed, shoes or anything remotely intimate!

 

One of the upsides of an online interview is that you’re given a blank canvas to show something about yourself. For example, for a marketing role in a creative company, you can include a lovely piece of art on the wall behind you within the camera frame. This can act as a nice little icebreaker or conversation starter with your interviewer. For a serious role, go for something more neutral like a houseplant or a bookcase. If in doubt, go for a plain wall with lots of natural light – that always looks good.

 

Remember, this is an opportunity to curate your image – make it work for you, not against you.

 

 

 

Tip 3: A video interview is still an interview

Always research the company and prepare at least one question for them at the end. Understand what the role is and how you can harness your past experience to showcase yourself as a good fit for the new job. Think about your values, their values, and then look for alignment.

Excellent interview technique, whether virtual or in person, requires you to know your stuff. They won’t just believe you – you need to have evidence, stories, statistics and examples to back up your points. Have clear structured examples ready in your head with positive outcomes. Try to remember the STAR method to help you: Situation, Task, Action, Result. This will give you a structure to answer those difficult interview questions.

 

The great thing about Zoom interviews is that you can have some notes in your eye line next to or above your computer (we don’t recommend having them typed out on your screen), out of sight of the interviewer. Use these notes to keep you on track and stay on your A game, but don’t rely on them.

 

Here’s a bit more about how you can improve your interview technique:

 

 

 

Tip 4: First impressions count!

Arrive a couple of minutes early so you can be as calm and composed as possible. Technical issues are all too common so it’s good to have this under control. A last minute technical problem could leave you faffing or flustered and jeopardise that all-important first impression.

 

Always do a technical practice to make sure that you have a good set up: good lighting, strong internet connection and clear audio. By practising beforehand, you will be able to make all the necessary adjustments so that you don’t have to worry about anything during the interview except yourself.

 

Your body language and facial expressions will be even more vital during a virtual interview, where only your top half can be seen. Try to smile, listen carefully, take as many cues as possible from your interviewer and maintain that energy throughout. Look directly into the camera for extra impact.

 

Zoom interviews might seem daunting and unfamiliar. But don’t forget to see the positives – no one can see your twitching fingers or tapping foot like they would in an in-office interview. A lot of your nervous energy may now be imperceptible to an interviewer leaving you free to nail that interview and bag your dream job!

 

 

Tip 5: Use your secret mirror

Try not to look down too much during your job interview. Checking the self view camera now and again is a great way of correcting yourself. Think of it as your secret mirror. Use it! Have a quick glance at yourself to see if your eyes are alive, if you’re smiling and if you look approachable and presentable at all times. Employers are looking for someone they can connect with on a personal and professional level.

 

Be mindful of your shoulders. Avoid slumping forward and tipping backwards: Straight spine, aligned shoulders and neck. If you’re not aligned this will also compromise your voice. 15 minutes before the interview do a quick VOCAL WARM UP like this one here.

 

Try not to talk too much! Answer a question simply and stop to let them ask another question. The nerves can make us talk and talk and talk, and it’s tempting because you have a captive audience. But focus on answering their question, not ten other questions. Be aware that rattling on is a really classic interview faux pas. It’s something that we all do, but one to avoid as talking too much can make them tune out.

 

 

Communication is about sharing the ideas in your head as well as listening to others and finding balance in communication. Focus on the idea that you are explaining. Have they got it? Watch for their reaction. Let them hear you.

If you’re looking for guidance with an upcoming zoom job interview, check out our bespoke 1:1 coaching on Interview Technique where we can teach you how to make a great impression and bag the job you want – choose from 1, 3 or 5 sessions.

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Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.