How to Overcome Fear of Public Speaking

Background waves
Did you know that Mahatma Gandhi, Sir Richard Branson, Sigmund Freud, Abraham Lincoln and Prince Harry have all admitted going out of their way to avoid speaking in public?

 

So fear not, you’re not alone if you associate public speaking with anxiety and dread. If there was no way of overcoming public speaking anxiety, imagine how many tremendous ideas would have been missed – it doesn’t bear thinking about! Glossophobia, the fear of public speaking, makes sense from an evolutionary perspective. You feel in danger, singled out and surrounded. The good news is that there are lots of ways to learn how to overcome the fear reflex and break out of the fight-or-flight mode in order to speak. By overcoming your fear of public speaking, you can start delivering confident, authentic and compelling speeches. Read on for six simple tips.

 

1. Positive visualisation

Let’s face it, worrying about how badly things could (but probably won’t) go isn’t a valuable use of your time, and certainly won’t help you get over the fear of public speaking. Instead, imagining it all going smoothly is scientifically proven to help you with the real thing. It sets up neural pathways that will re-trigger when you step into that situation for real. This can be done weeks, days or even minutes before a presentation or speech.

Close your eyes, imagine entering the room confidently, stepping onto the stage with a smile, making eye contact with your listeners, owning your space, pausing throughout your presentation, hearing the audience’s laugh or cheer, answering questions with clarity and being rewarded with a sea of engaged smiles and nods.

You might find that you experience public speaking nerves even when you’re practising from the safety of your imagination – this is normal, it means you can truly get the most out of the visualisation.  Simply calm yourself in that moment of nervousness by breathing and relaxing your body, taking back control, creating the pathways in your brain that work for you. The more you do it, the more prepared your brain will be on the day.

 

2. Practise speaking

Many people spend hours researching the content of their presentation and putting all the slides together, checking it for errors and then job done. If this is you, you may be disheartened to find out that your words count for a measly 7% of the impact you have on your audience. The rest comes down to gestures and tone of voice. By practising your presentation, you’ll create neural pathways (are you starting to see a pattern here?) in your brain, so that it is less of an adjustment when you do it for real.

Once you have the bones or outline of the presentation, get on your feet and practise it out loud to an empty room. Practise for friends, practise for a teddy bear, practise for a blank wall… you can even record yourself practising, to help you narrow down the bits that need more work. Did you mumble or rush your words? Was it obvious what the main point was? How was your body language?

Practise again and again, working out where you need to use emphasis or pause, to let them take the idea in. Mark these bits on your speech in a clear and precise way.

“As a keynote speaker myself, I used to get severe performance anxiety. I know that it’s all about shifting how you think about public speaking and how to prepare for it. Some nerves are a good thing! All it takes is practice, practice practice. The more we do something, the easier it gets.”

– Emma Serlin, LSW Director

 

3. Move the spotlight to your audience

Often when we speak in public, we get caught up thinking about ourselves – concerned with how we look and sound. We understandably want to be judged as competent and doing a good job.
What if we were less concerned with judgement and what others think of us? Try moving the spotlight from you to the audience and thinking about what they want to get out of your presentation.

Go through your presentation or speech and underline the key messages, words or phrases that you really like or particularly want to share with your audience. You can think of it as if you are placing them, fully formed, into your listeners heads. If your focus is on what you want the audience to get out of your presentation, it’s in the right place.

 

4. Connect to your audience

Take the first moment on the stage to connect to your audience. Just a few seconds here will make all the difference, as you calm yourself and gather your space. You connect through stillness, and taking that moment to look at your audience. Take them in, maybe smile. It’s a few seconds, but trust us, it can be a game changer. This moment of connection is brilliant to remind you of why you are speaking, and who you are speaking to. Remember, they’re just normal people, like you, who are interested in what you have to say, and want you to do well.

 

5. Start with your hands high

If you do nothing with our body whilst on stage, you will find that this has the effect of constraining you not just physically, but vocally and verbally. If however, you consciously engage your body through gestures, then in turn, this sends signals to your brain that you are engaged, enthusiastic and having fun. There’s a region of your brain called the Broca’s area, which helps formulate speech, and it lights up when you gesture. So when you start freeing your body, you are encouraging your brain to think of the right words, so you can form your next sentence without freezing. This helps to free up your voice, giving increased melody and resonance, and also frees up your imagination so you can start to bring in more detail, humour, personal perspective and even metaphors.

If you are feeling particularly nervous and defensive and about to give a presentation, you can make sure your body language is expressing confidence and openness so you give a positive impression to the people around you. Start off with your arms bent at your elbows and if you like, you can rest one hand in another in line with your navel. This is a good position of readiness as your hands can spring out into gesture easily from there. This space, from your navel and above, is actually your performance space. Keeping your hands separate can make you appear more open and confident, and hand gestures can be used to emphasise key words.

 

6. Eliminate internal chatter

You know the score. You’re speaking perfectly well, and then… that little voice in your head starts telling you you’re going to fail, and the negative thoughts keep sliding in. We call this our imposter syndrome – it refers to the “internal experience of believing that you are not as competent as others perceive you to be”.

Don’t criticise yourself mid speech, picking up on everything you’re doing wrong, instead, tell yourself you are doing brilliantly, and the audience are loving it. Even if it doesn’t seem entirely true, the positive self talk will boost you up, and get you feeling more confident. Many studies have been done on how we talk to ourselves and how this affects our mood, confidence and happiness levels.

If the negative thoughts still find a way in, try reframing them to make them more positive. Instead of “I’m going to fail”, try “I’m going to share some great ideas”. Instead of “they’re all looking at me and judging me”, try “everyone’s rooting for me.” Instead of “I’m terrified”, try “I’m excited”. Instead of thinking about what could go wrong, think about what you could achieve. Turn the somersaulting stomach feeling into adrenalin-filled butterflies.

So, next time you know you have a presentation or speech around the corner, and the old feeling unease settles in, take a moment to pause, think over these six public speaking tips and let your nerves make way for a confident, competent and clear communicator.

 

 

If you’d like to say goodbye to your public speaking anxiety or presentation nerves once and for all, why not transform your confidence with a public speaking course, tailored to your unique challenges and goals? To start this incredible journey of personal development, book a free 15-minute Discovery Call.

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Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.