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You’re Never Fully Dressed Without A Smile

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Want to make a great first impression? Smile! Never underestimate the power of a smile – after all, you’re never fully dressed without one.

 

 

Let’s try something. Picture someone smiling. Close your eyes if that helps.  I bet you’re smiling too aren’t you? Now try it again. Visualise that smile, bursting onto someone’s face, spreading to their eyes which are crinkling up with joy.

And now try to think of something sad or negative. It’s hard isn’t it!

Do it one last time and let that feeling of warmth and contentment that comes with a smile spread inwardly. Nice, isn’t it?

 

 

Smiling is contagious

Spread your smile! Smiling is contagious, a genuinely warm smile can pass through a crowd like a Mexican wave at a football match. People want to feel good and feel good about themselves, and like we’ve just seen with our experiment above, it’s pretty hard to feel down when you’re smiling.

 

An arresting smile can often break down the barriers of even the most steely-faced misery in the room.

 

 

Make a great first impression

When trying to make a good first impression, a smile can be the key to instantly establishing a good rapport with your conversation partner. Did you know that people typically make judgements within the first seven seconds of meeting someone?

 

Whether its presenting to the board, a job interview, an after-dinner speech or even a first date, a smile may be the very first thing a person hears. And it’s often louder than the spoken word! It says ‘this person is friendly, approachable, non-threatening’. It gains the attention of others and creating the opportunity to engage your audience further with what you have to say.

 

There are a few things to bear in mind when it comes to smiling. In situations where you may feel nervous, a smile can help to assuage anxiety and also give you time to think and plan your spoken responses.

 

When it isn’t your turn to talk, a smile denotes interest in what your conversation partner has to say, boosting their confidence and building your relationship with them.

 

Your body language communicates with others on a visual level, so it’s important to consider what your facial expression is telling those around you. For more on how first impressions affect communication, read our blog.

 

 

The power of a genuine smile

The best smile is a natural smile, often referred to as a Duchenne smile. A Duchenne smile employs more facial muscles, namely the orbicularis oculi, lifting the cheeks and causing the eyes to crinkle.

 

It’s authentic and welcoming, with some behaviourists suggesting it can make people appear more attractive and co-operative, which is certainly advantageous when getting to know someone.

 

Meanwhile, if the smile isn’t genuine, it can actually have a negative effect. Did you know the hint of a forced smile has the potential to alienate your listener, and a persistent, pasted grin can leave a lot of people feeling uncomfortable to say the least? So we need to make sure our smile is the real deal.

 

 

How to do the Duchenne smile

Ensure you’re relaxed and when you smile let it start at your eyes, and pull the edges of your mouth up. Feel that genuine crinkle, and as you do, not only will the lucky benefactor of your smile feel a little glow – you will too. Endorphins are being released! What clever humans we are.

 

The next time you’re in a situation that pulls you out of your comfort zone and you need to make the right first impression, take a deep breath and starting at your eyes, smile.

 

If you want to work on communicating more effectively, making a great first impression or preparing for an interview or presentation, we can help.

 

 

Get in touch with London Speech Workshop today by booking a free discovery call to learn more about how you can start your journey to transforming your communication skills.

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Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.