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The Story Behind the Serlin Method™ for Accent Softening

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Before I set up London Speech Workshop I had never heard of Accent Softening. So I was even more surprised when I realised that for many non-native speakers, the experience of having an accent can be really challenging.

 

 

I found that while for some it was fine, for many non native speakers, their experience ranged from frustration through to stronger feelings of not belonging, or even being discriminated against. When I realised this, I knew that there was useful work to be done. Not necessarily in reducing an accent but in giving people the tools to have a mastery over the language, to feel like it was their own.

 

 

A personal story…

Back at the beginning of when I started London Speech Workshop, I had a particular client called Damien. Damien opened my eyes to all of this. He was successful, intelligent and articulate and had lived in the UK for about ten years. He also had a rather strong French accent. I remember encouraging him to bring more of himself to the words as he struggled with a particularly tricky sound, and then stopping to ask him why in fact was he trying to lose his accent at all. His accent was lovely, I told him, and gave the impression of European Sophistication. And he said, simply, “It’s just as you said, I want to bring more of myself to the words, but I can’t be fully myself in this language.”

 

I didn’t even conceive of this at first, that having an accent could get in the way of being fully oneself. I just thought of accents as part of the wonderful melting pot of cultures that is the UK and London.

 

But in this conversation, the penny dropped…

 

I realized that what I was doing was far more important than softening an accent. It was actually bang smack in the middle of a theme I was and am truly passionate about. Supporting people to get rid of any blocks in the way of living full and happy lives.

 

 

And with that I was hooked!

I became so interested in accent I did my psychology masters dissertation on it, exploring the complexities of accent and it’s relationship with identity. I found there were two seemingly opposing forces, on the one hand to hold onto ones accent, because of a loyalty to ones birth country and on the other hand the desire to reduce an accent so as to fit in.

 

My aim with the Serlin Method was to create a method that would respect both needs. I was very clear, this wasn’t about ‘becoming neutral’—God forbid! It had to be respectful of people and their native identity, whilst providing tools and guidance to help people be fully themselves in the language, and to share their ideas and thoughts without interference. So softening an accent was not the end, simply a means to the end of confident communication in English.

 

And you know what? I think we achieved it. Now 8 years later, we are fortunate enough to have helped hundreds of people feel more confident and in control when they communicate. It’s not that they lose their accent, they don’t need to. It’s that they know exactly what to do to have a mastery over the language. It is no longer a hazardous path, but a helpful friend.

 

 

The takeaways…

If you are reading this and are a non-native speaker then please know that you don’t have to compromise your identity to have true ownership over the language, the aim is not to become accent free (or at least there is no need for that) the aim is to show through the way you speak that you know how to operate the language like a pro. And it is totally possible!

 

And if you are a native speaker—then I hope this blog will give you an increased perspective, empathy and understanding for your non native friends.

 

 

Click here to find out more about our communication courses.

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Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.