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How To Be More Assertive At Work

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How is it that some people seem to get exactly what they want at work, while others struggle to get anywhere at all? We all know the sort of people – they are often the recipients of promotions ahead of their peers; they negotiate their ideal salary while others jump at the first offer; and management often implement their ideas when they’re presented at meetings or in proposals.

 

 

These people don’t necessarily have anything special, and certainly don’t have anything that you don’t have within you. More often than not, it’s assertiveness that makes all the difference, and those who wield it wisely can expect to really reap the rewards. But, like most tools in the communicators’ toolbox, overuse of assertiveness in the workplace can have the opposite effect and actually make it more difficult for you to be heard. People who are too assertive are often seen as aggressive instead, and people become defensive rather convinced.

 

This isn’t just hear-say, either. A 2007 study showed that, in a work setting, low assertiveness can lead to low achievement, while high assertiveness can harm social relationships (which, of course, leads to an inevitable decline in one’s ability to make the connections that are so vital to effective communication) (Ames & Flynn, 2007). When you hit that assertiveness sweet-spot, however, studies show that you see a real boost in terms of your “psychological empowerment”, which is defined in terms of “sense of meaning, competence, self-determination and impact” (Ibrahim, 2011).

 

If you’re looking to be more assertive at work without going over the top and straying into the realm of aggression, then I have some good news: we can help! The Serlin Method for Effective Communication contains within it many tools designed to help you communicate more clearly and more assertively. Because our method is centred on communicating from a place of authenticity and positivity, our tools will help guide you away from reaction-based communication and toward positive, resolution-focussed interactions.

 

It’s important to bear in mind that, while being assertive will generally lead to better outcomes for you at work, having an overly assertive approach is likely to exacerbate the situation for you. Think in terms of being “adaptively assertive” rather than “aggressively assertive” and finding the right situations in which to be assertive. Assertiveness should be used to put your point of view across, but never to try to quash the views, or impinge on the rights of someone else.

 

For this blog, we’ve put together 5 tips that will help you to be more assertive at work. We’d also like to invite you to download our exclusive FREE eBook – ‘How to Speak Clearly at Work’ for even more tools that will help you ace your communication at work.

 

 

1. Be assertive because you need to be, not just because you can

This is a little bit like the adage “pick your battles”. If you are ‘assertive’ over every issue, no matter how small or unimportant, people will take you less seriously than if you stand your ground on issues you know are important but are flexible on others.

 

 

2. When being assertive, focus on yourself and not your colleague

Rather than being accusatory (which can elicit a defensive response), phrase yourself differently when you communicate with your team. Say “I work better when…”, rather than “You need to stop…”

 

 

3. Clearly say what you need, and don’t provide scattergun excuses or apologies

If you need to take time off, for example, due to illness, simply state your need. Don’t get flustered and start giving multiple reasons or excuses. Say “I need to take the time off because I am unwell”, rather than “I’ve been really busy with family issues, and I’ve had headaches, and this project has been getting me down, and I’m really sorry but I just don’t think I can make it in today”.

 

 

4. Stick to your guns

Being assertive isn’t only about asking for what you want, but about making sure you get it, too. If you’ve asked someone for something and it’s been agreed, don’t then let them renege on what they’ve said. Be polite, but firm, and remind them what had previously been agreed.

 

 

5. Stop apologising

The word ‘sorry’ is sorely overused, and it sends the message that you are low-value, impinging on someone’s time with no right to be there. Instead of saying “Sorry, Mary, but have you considered…”, for example, in a meeting, try phrasing it differently: “Excuse me, Mary, have you considered…” is a much better example of assertive communication, and will get you listened to more readily.

 

There you have it – 5 tips on how to be more assertive at work that you can use right away in your workplace communication and start being a more confident, empowered person.

 

 

If you are looking to start building communication skills even further, download the eBook below and book a FREE 15-minute Discovery Call with our Client Success Manager.

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Want to communicate with clarity and conviction?

Download our free eBook: ‘How to Speak More Clearly at Work’.

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Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.