Can You Reduce Your Native Accent? What to Expect

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Ok, let’s be honest – a lot of people would be offended by the title of this blog post. Why would anyone want to reduce their native accent? After all, our accents are part of our identity, our own special branding and they connect us to others who share that accent.

 

 

But the truth is that for various reasons, some people feel that their accent is interfering with their work or life goals and decide that they do want to make some changes.

 

 

Is it possible to remove an accent completely and what is the goal?

Most people who come to us for help don’t want to eradicate their accent completely. After all, accents are a big part of who we are.

However, some do. If that’s you, it may be that you feel your accent no longer reflects how you see yourself or how you want to be seen. Perhaps you have lived in the UK for more than 30 years and your accent has stuck, or maybe you were born in the UK but spent a couple of formative years in another country and somehow picked up an accent that has never left. If this is the case, then we’ll work on the specific sounds that are holding on to your accent, usually, there are only a handful. And with committed work, you can remove all traces of the accent. Above all, there’s no need to feel guilty about wanting to reduce or soften your accent.

 

The brain is a muscle so retraining it to make new sounds is a very similar process to going to a gym. With repeated and regular exercises, your muscles change and strengthen. It’s exactly the same when learning to take on new sounds and rhythms. Over about 10 weeks, if you practice regularly (5 to 10 minutes a day will do the trick) then several changes can be made, and over another 10 weeks, these can shift to the level of unconscious competence, meaning you’ll make the new sounds automatically.

 

 

In most cases though, more subtle changes are requested…

Perhaps you aren’t worried about your accent per se but you just want people to hear and concentrate on what you’re saying rather than getting caught on noticing your accent. Or you want to feel confident and fully yourself when speaking in English. Your command of the English language may well be extremely good but there may just be a few tweaks to certain sounds, and some changes to rhythm and intonation, that will make all the difference to your confidence and competence communicating in English.

 

More and more we’re finding clients choose to do a mixture of our accent softening and effective communication course, as they have a dual goal of wanting to take the edge off their accent, and be better in general communication at work, from delivering more powerful presentations through to articulating with clarity and succinctness in meetings.

 

Finally, people come to us if they have life goals or ambitions that they feel unable to fulfil due to their accent or use of the English language in front of an audience. We find with most of our clients that it is the work we do on intonation, melody, and effective communication that really gives people the tools to handle the language with complete confidence.

 

So while the answer is yes, with perseverance it is possible to remove an accent completely, in our experience, it is rarely about this. More often than not it comes back to learning how to be a great communicator in English. The accent is merely one aspect that can influence this.

 

 

How does accent reduction work?

There is more to accent reduction than many people realise.

 

There are the things you might expect – the focus on pronunciation to make sure there are no sounds that are getting in the way of the speaker being understood, helping to turn nervous communicators into a clear and confident speaker.

 

But there are also the things you might not expect. To get the most out of a language we need an idea of the psychology or melody of it. Have you ever noticed that different languages or dialects have different inflections or tones? Think about Australian and American accents. Probably the first thing that springs to mind is just how different the intonation and melody is.

 

Intonation is about the rise and fall of our voice as we string words together i.e. the fact we rise at the end of a question or our voice gets higher or faster when we’re excited. By gaining more of an understanding of the way a language works, a non-native speaker can get under the skin of it and learn to craft their speech in a more authentic way.

 

 

How does London Speech Workshop help with accent reduction?

We believe a shared focus on sounds and intonation is the best way to achieve success.

 

 

Step 1. Sorting out the sounds

Step one is to create a road map. We look at every single sound within spoken English and identify which ones are getting in the way of clear English, perhaps by holding on to an aspect of the speaker’s native accent.

 

From here we help people to move from the way they pronounce a word to the way they want to pronounce it. There is no judgement. This is not about the right or wrong way to say a word. It is about the speaker gaining the confidence to express themselves.

 

In order to do this, we will work on three things – all of which are common confusables when it comes to non-native speaking of English:

  • We’ll work to correct the position or your tongue and the muscles in your mouth when you’re uttering each sound, through simple exercises and quick tricks.
  • We’ll identify and practise the appropriate vowel length for various sounds and discuss the ability to create an emotional impact by drawing on these vowels.
  • We’ll help you to better recognise sounds from their spellings, for instance ‘law’ can often be mispronounced ‘lau’. English is one of the most complicated languages when it comes to pronunciation variations, but we have plenty of memory aids to share.

 

Once we’ve tackled the basics, it is about getting them to stick and become second nature, like driving a car. This is done by building neural pathways and activating muscle memory through repetition and practise.

 

But don’t worry if you’re picturing the scene from My Fair Lady where Henry Higgins pops six marbles in Eliza Doolittle’s mouth, presumably to help her learn to enunciate sounds more clearly. Techniques have come a long way since the early 1900s – we use plenty of fun (and non-risky!) games to make the process easier.

 

We’ll move on to looking at whole words and spelling next, finding this can often be a sticking point when it comes to mastering the language. And then we start to make it real. We put the words into sentences, we use role play and more advanced exercises and games.

 

And finally, we give you tools to continue the journey yourself. We look at ways you can make the language your own, so it sounds natural and authentic rather than stiff and awkward.

 

 

Step 2. Improving intonation

While you are working on sounds, we also work on the more subtle aspects of language. We’ll address:

  • Delivering your message: Teaching you how to project your energy outwards.
  • Connecting with your audience: How to use empathy and positive body language to your advantage.
  • Using pauses effectively: As Mark Twain said, “The right word may be effective, but no word was ever as effective as a rightly timed pause.”
  • Emphasising important points: By using a combination of techniques.
  • Injecting emotion: Through elongation of vowels and the use of powerful stories.
  • Managing melody and tone: For more natural sounding English speech.

 

Through the combination of sound training and understanding of the many other aspects of language, you’ll quickly find you gain the confidence to take your English speaking to the next level and achieve your goals.

 

 

How long does it take to soften an accent?

Our techniques are powerful. You’ll be surprised how little time it takes:

  • With 5 hour-long sessions, we’ll be able to get the ball rolling and make a few valuable tweaks that might make all the difference to the way you feel about your accent.
  • With 10 hour-long sessions, we’ll be able to start building those all-important neural pathways.
  • And in just 15 hour-long sessions we’ll be able to reach a state of unconscious competence.

 

The journey may sound like a long one, but we’ll always take it one step at a time at a pace to suit you. With application and perseverance, you will achieve confident, clear speech that makes you feel like you can do anything.

 

 

With our Accent Softening Course, we’ll work with you on every sound that is leading to confusion, misunderstanding or blank looks, so that when you open your mouth to speak, your words come out as you intended.

If you’d like to learn more, book a free Discovery Call with our team today.

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Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.