Transform Your Spanish Accent To Sound Like A Native English Speaker

Background waves

Principal Coach Jamie Chapman gives his insights working with Spanish speakers who wish to soften their Spanish accents whilst speaking in English. Read on for some useful tips if you are Spanish on improving your Spanish Accent when speaking in English, so you can be clearly understood and feel confident when you communicate. And there are also some useful insights if you have Spanish friends!

 

 

In November it will be 23 years since I first started teaching accent softening. From the Russian accent to Spanish Accent, I have worked with clients from all over the world to achieve their goals from accent softening. When I start working with a client I find the first couple of questions are often the same: ‘Can I soften my accent?’ and ‘How do I soften my accent?’.

 

Probably the best starting point is to define what an accent is. Essentially, an accent is simply a habit of speech. So it can certainly change. But, as is always the case, when trying to change a habit – it takes time, practice and repetition.

So that leaves us with the ‘How’…

 

 

Accent Softening and Reducing the Spanish Accent

Today, I’m looking specifically at reducing a Spanish accent. However, I’m going to start with a big caveat. At the London Speech Workshop we never, ever treat you like an ‘accent’. We never make assumptions about how you speak or pronounce things based on where you tell us you’re from. I’m working with a lady from Bulgaria at the moment, and she was telling me about an accent coach she has worked with previously who kept telling her “You’re from Bulgaria, so you will be pronouncing these words like this” – even though she knew she wasn’t. Absolutely infuriating.

 

That doesn’t happen at LSW. We always start by taking you through each and every sound of neutral spoken English and identifying exactly where your personal tricky sounds are. We not only identify if a sound is tricky, but why it’s tricky – and identify what is happening in the mouth to distort the sound. We then build a bespoke programme for you, based solely on your goals, your tricky sounds, and the order it will be most beneficial for you to work on them.

 

Phew! I’m glad to get that off my chest! While all the above is essential to the way we work at London Speech Workshop, it is, of course, also true that there tends to be certain patterns of pronunciation depending on nationality.

 

So let’s look at a couple of things to look out for when softening a typical Spanish accent.

 

 

Softening your Spanish Accent and Mouth Shape

As I touched on before, the shape your mouth makes is crucial to the way a sound is pronounced. This is the scientific bit of accent softening. There’s always a reason why a sound is distorting. Let’s take the ‘A’ sound in ‘CAT’. Your lips should be wide (think of a ‘smile’) and, at the same time, your jaw has to be down. At LSW we always like to give you a ‘tip’ to try to unlock the sound for each client. With this sound, we suggest you imagine taking a big bite of a hamburger! If your lips aren’t wide enough, or if your jaw isn’t low enough, you won’t get the hamburger inside your mouth! The most common fault for Spanish speakers is that your lips don’t get wide enough for this sound. When this happens, CAT can sound like CUT.

 

Another key vowel sound is the distinction between the short ‘i’ (SIT) and the long ‘ee’ (SEAT). As you may be aware, in English there are short vowels and long vowels. The question I’m always asked when working with clients is ‘how short is a short vowel – and how long is a long vowel?’ Very basically, I always say that a short vowel should last about as long as a ‘click of the fingers’ (SIT). Whereas when saying a long vowel, you can try putting your hands on the table and doing a little ‘lean in’ (SEAT). This difference in length is crucial – especially with these two sounds – as they can easily cause confusion and loss of clarity. ‘I don’t want to LIVE here’ can sound like ‘I don’t want to LEAVE here’ if we don’t get the length right! In addition to length, the mouth position is also slightly different for each sound. For the long ‘ee’ (SEAT), the lips are a bit wider, and the tongue a bit higher, than for the short ‘i’ (BIT).

 

 

From a Spanish Accent to an English Accent and the B/V confusion

Now let’s look at a couple of common consonant confusions. Spanish speakers frequently confuse the V and B sounds. Again, this is due to the mouth position. ‘B’ is made purely with the lips (imagine being a baby and blowing bubbles – bubbabubba!) ‘V’ is made with your top teeth on your lower lip (imagine biting your lip). The key is to remember that your top lip stays up and out of the way on a ‘V’ sound.

 

Spelling is another area that can cause confusion. I’m aware that English spelling doesn’t always appear to be entirely logical! However, part of our job is not only to help you pronounce each sound accurately, but also to give you the confidence to identify through spelling which sound a word is supposed to be pronounced with! For Spanish speakers, a common mistake often occurs with the letter ‘J’. We need to be sure it is never pronounced like a ‘Y’. This isn’t because Spanish speakers struggle to make a ‘J’ sound, but because the spelling is misleading them.

 

Of course, an accent doesn’t simply consist of the technical accuracy of the various vowels and consonants. It’s much more than that.

 

As I’m sure you’re aware, each accent has its own distinct rhythm, tune and melody. We call this intonation.

 

 

Intonation and Improving your English Accent

I’ve lost count of the number of Spanish speakers who’ve told me that the ‘tune’ of the Spanish accent tends to be much flatter than its English equivalent. This means intonation is especially important.

 

Often, intonation is taught as an ‘add-on’ to the course – as if it were an additional vowel sound. Not at the London Speech Workshop. We know that good intonation is vital. It’s worth more than every vowel and consonant sound put together. I’ll be writing in detail about LSW’s approach to intonation in a future blog – but, essentially, at the London Speech Workshop, we don’t believe accent softening is simply about changing the way you sound.

 

It’s about enabling you to be more fully you in the English language.

 

Our mission is to give you the tools to start playing with, enjoying, and expressing yourself in the beautiful English language as if it were your own. Because it belongs to you as much as it belongs to me.

Photo of 2 people waving on an online call

Want to communicate with clarity and conviction?

Download our free eBook: ‘How to Speak More Clearly at Work’.

Download eBook
Communication Coaches

Communication Coaches 

Job Description – May 2026

London Speech Workshop is a world-class communication coaching company, founded in 2008. We have coached thousands of professionals globally to become more confident, authentic, and impactful communicators.

Our work is deeply purpose-led. Through our proprietary Serlin Method®, we help bring more authenticity, respect, kindness, and empowerment into the workplace and everyday life.

We are growing our coaching team and are looking for exceptional individuals to join us as Communication Coaches, specialising primarily in Effective Communication, with opportunities to train in Accent Softening for selected coaches.


The Opportunity

We run monthly recruitment days and build a pipeline of outstanding coaching talent, with the next training cohort planned for September 2026.

This is a unique opportunity to join a highly regarded, values-driven company and be part of a warm, creative, and ambitious coaching community.


Who We’re Looking For

We are looking for coaches who combine technical skill with emotional intelligence and genuine warmth.

You will likely have:

  • 4+ years’ experience in communication coaching, teaching, or related fields
  • A background in voice, communication, performance, or coaching
  • Excellent listening skills and a strong ear for nuance
  • High emotional intelligence and the ability to build trust quickly
  • A natural ability to connect, empower, and bring out the best in others
  • A genuine passion for communication and personal development

Desirable (but not essential):

  • MA in Voice Studies, Communication, or similar
  • Understanding of phonetics
  • Experience in Accent Softening

What Makes This Work Special

  • A truly supportive coaching community
    Regular socials, meet-ups, and ongoing development
  • Monthly Coaches Meetings
    A space to share “green lights” and “opportunities,” receive support, and celebrate each other
  • Consistent, high-quality client work
    You provide availability; we fill your schedule
  • Flexible, hybrid working
    Work from home and/or our boutique London offices
  • Outstanding operational support
    Our back-office team handles logistics so you can focus on coaching
  • Training in the Serlin Method®
    A powerful, practical, and deeply human approach that transforms how people communicate
  • A values-led culture
    Warm, creative, dynamic, and deeply committed to meaningful impact

Training & Start Timeline

  • Recruitment: Ongoing, with monthly selection days
  • Training Cohort: July or September 2026
  • Training Commitment: ~20–30 hours over 4–6 weeks
  • Start Date: Post-training (Autumn 2026)

Requirements

  • Minimum 2+ years coaching, teaching, or facilitation experience
  • Background in communication, voice, performance, or related field
  • Availability for 16+ hours per week (including some evenings/weekends)
  • Availability to attend training in September
  • Native or bilingual English speaker
  • Based within commutable distance of London

Compensation

  • Highly competitive rates
  • Discussed during the interview process

Diversity & Inclusion

We are committed to building a diverse and inclusive team.
We welcome applications from people of all backgrounds, identities, and experiences.

If you require any adjustments during the process, please let us know.


How to Apply

Please send:

  • Your CV
  • A short email introducing yourself
  • A short video or voice note (max 2 minutes)

To: careers@londonspeechworkshop.com

Your video should include:

  1. Your full name
  2. Your relevant experience
  3. Why you’d like to work with London Speech Workshop
  4. Why you care about helping people become better communicators
  5. Your availability and current commitments

Final Note

We are always looking for exceptional people.
If you feel aligned with our values and excited by our work, we would love to hear from you.

Management Accountant / Finance Lead

Management Accountant / Finance Lead at London Speech Workshop

London (Hybrid) | Part-time (2.5 to 3  days/week) | £45k to 60K FTE depending on experience

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation for individuals and organisations alike.

We operate across B2B (corporate programmes) and B2C (individual coaching via online purchase), and are entering an exciting phase of growth across both.

We’re a warm, dynamic team with a simple ethos: do meaningful work, and do it well.

The Role

This is a broad, hands-on role owning the full financial function of the business — with scope to act as a strategic partner to the leadership team.

You’ll move between detail and big picture: ensuring everything runs smoothly day-to-day, while helping us understand performance, improve profitability, and make confident financial decisions.

Working Setup

  • 3–4 days per week (flexible)
  • Remote-first
  • One full day in the Farringdon office every fortnight (Tuesday or Thursday)

What You’ll Own

1. Financial Operations 

  • Daily bookkeeping in Xero across B2B and B2C
  • Payroll preparation and reconciliation
  • Credit control and client invoicing
  • Bank reconciliation and payment tracking
  • Managing accounts payable and receivable
  • Maintaining clean, accurate financial records with minimal oversight
  • Liaising with external accountants (year-end, VAT, tax)
  • Payroll preparation and reconciliation including pension submissions and auto enrolment 

2. Reporting, Compliance & Cashflow

  • Monthly management reporting (P&L, summaries, insights)
  • VAT returns and tax coordination
  • Monthly cashflow forecast
  • Clear visibility on cash position, risks, and liabilities
  • The production and maintenance of annual budgets, with regular forecasting and variance reporting

3. Commercial Insight & Strategy

  • Provide financial clarity to support decision-making
  • Translate numbers into clear, actionable insight
  • Help ensure revenue growth aligns with profitability

4. Business Modelling & Analysis

  • Analyse B2C performance (pricing, discounting, utilisation)
  • Model coach capacity, hiring decisions, and revenue potential
  • Support development of B2B commercial models (e.g. retainers, larger contracts)
  • Build simple financial models to guide strategic decisions

5. Cost & Efficiency

  • Review cost base and identify inefficiencies or savings
  • Recommend leaner ways of operating
  • Explore automation/AI opportunities where relevant

6. Incentives & Performance Metrics

  • Support design of:
    • Coach incentive structures
    • Bonus and profit-share models
  • Model key metrics such as:
    • Customer lifetime value (LTV)
    • Cost of sales
    • Utilisation and capacity

Who You Are

  • A qualified accountant ( ACA/ACCA/CIMA)
  • 3+ years in a bookkeeping / finance role
  • Strong Xero proficiency (non-negotiable)
  • Experience with payroll, VAT, and reconciliations
  • Comfortable owning the day-to-day finance function independently
  • Commercially minded — you go beyond reporting
  • Strong organisational and admin skills
  • Clear, warm communicator
  • Proactive problem-solver who anticipates needs
  • Experience supporting founders or small teams is a plus

Why Join Us

  • Flexible, part-time role with real autonomy
  • A values-led, human business doing meaningful work
  • A rare blend of execution and strategic input
  • Opportunity to shape financial clarity and growth

How to Apply

 

Marketing Director Role at London Speech Workshop 

Marketing Director, London Speech Workshop 

London (Hybrid) | £50–75k + bonus

About Us

London Speech Workshop is a values-led communication coaching company helping people speak with confidence, authenticity, and impact. Through our Serlin Method™, we blend psychology and performance to create powerful, human transformation, for individuals and organisations alike.

We work with SMEs, charities, and household names including Unilever, Chanel, John Lewis, and the Bank of England. We’re in an exciting growth phase across B2B, B2C, and digital, and marketing is central to this next chapter.

We have a lateral working structure, a warm and dynamic team, and a simple ethos: our people should feel valued and know they’re delivering real value in the world. We look for good eggs with talent and grit.

The Role

This is not a purely strategic role. You’ll be deep in the detail; building funnels, shaping messaging, testing ideas, and driving performance, while leading a Marketing Manager and managing freelancers, agencies, and partners.

One morning you’re sketching a landing page wireframe. That afternoon you’re coaching your manager or reviewing PPC performance. You’re as comfortable in the data as you are in a creative brief.

What You’ll Own

Growth & Funnel Performance

  • Own the full funnel: awareness → lead → nurture → conversion
  • Build and optimise landing pages, journeys, and conversion flows
  • Run continuous testing (CRO, A/B, messaging) to improve performance

Paid & Performance Marketing

  • Own strategy and results across PPC (Google, Meta, LinkedIn, YouTube)
  • Manage agencies and freelancers — setting direction and pushing for better ROI
  • Allocate budget based on data, not instinct

Campaigns, Content & Execution

  • Plan and deliver campaigns across email, organic, paid, and partnerships
  • Shape high-converting landing pages, lead magnets, and email sequences
  • Ensure all content is on-brand: intelligent, warm, human, and impactful

Data, Team & Systems

  • Be obsessed with metrics: conversion, CAC, LTV, engagement
  • Own HubSpot (or similar): automation, segmentation, reporting
  • Manage and develop a Marketing Manager; brief and oversee designers and developers

Who You Are

  • 6–10+ years in growth and performance marketing
  • Have owned PPC and know what “good” looks like
  • Have built funnels and campaigns yourself — not just directed them
  • Confident with HubSpot, Figma/Canva, and analytics platforms
  • Strong copy instincts and an eye for conversion
  • Commercially sharp, driven by results not vanity metrics
  • Genuinely curious about people, behaviour, and what makes communication work

Salary & Benefits

  • £50,000–£75,000 DOE + performance bonus
  • Hybrid (2 days/week in our London office)
  • Learning budget + access to our training
  • A fast-moving, ideas-friendly team that lives what it teaches

How to Apply

  • Send your CV, a short cover note, and a max 2-minute video or voice note to Emma at careers@londonspeechworkshop.com
  • In the video, tell us: what excites you about this role, a marketing project you’re proud of, and your salary expectations.